Promoting Crochet Patterns and Marketing Through Social Media and Email

Marketing Crochet Patterns: Like your online shop window

Writing a brilliant crochet pattern is just the first step. To turn your designs into sales, you need a promotion strategy that gets your work in front of the right makers. Social media and email marketing are two of the most powerful ways to grow your audience, build trust, and sell more crochet patterns. In this guide, you’ll learn how to promote crochet patterns effectively; without feeling overwhelmed.

This article is part of our Hub on How to Publish and Sell Crochet Patterns.

Why Promotion Matters for Crochet Designers

Even the best pattern won’t sell if people don’t know it exists. Marketing your crochet patterns helps you:

• Build awareness for your crochet design brand.
• Create a loyal audience who looks forward to your launches.
• Generate consistent sales and income.

When used strategically, social media and email marketing let you connect with your ideal customers, not just once but again and again.

Promoting Crochet Patterns on Social Media

Social media is a visual and community-driven space; perfect for showcasing your crochet patterns.

Best platforms for crochet designers:

• Instagram: Share styled photos, reels, and stories to show your designs in action.
• Pinterest: Drive long-term traffic with pins that link directly to your patterns or blog.
• Facebook: Build a group or page to connect with crocheters who love your style.
• TikTok: Short, engaging videos can help you reach new audiences quickly.

Tips for success:

• Post consistently (quality over quantity).
• Use behind-the-scenes content to build connection.
• Leverage hashtags, keywords, and trends to expand reach.
• Always include a clear call-to-action (e.g., “Find the pattern on Ravelry”).
  • Yes I did put a cheeky link to my Ravelry store as an example
• Try to build up your business through other avenues, you are renting space on social media and can have your account blocked overnight.

Email Marketing for Crochet Pattern Sales

Unlike social media, your email list is something you own and it gives you a direct line to people who love your designs.

Why email works:

• Emails land directly in your subscribers’ inbox.
• You can nurture long-term relationships.
• Launch announcements are less likely to be missed than on social media.

How to use email marketing effectively:

• Offer a freebie (like a crochet pattern writing checklist) to encourage sign-ups.
• Send regular newsletters with tips, updates, and sneak peeks.
• Share exclusive discounts or early access for new designs.
• Automate welcome sequences to introduce new subscribers to your work.
  • This is my shameless plug for you to join my mailing list at the bottom of the page!

Combining Social Media and Email for Maximum Impact

The real magic happens when you use social media and email together:

• Promote your email list on social media (e.g., “Sign up for my free checklist”).
• Share social posts in your email newsletters to keep content fresh.
• Use both channels to build momentum for launches.

Together, they create a system that keeps you visible and builds a strong, engaged community around your designs.

To finish off…

Promoting crochet patterns doesn’t have to be complicated. By showing up consistently on social media and building an email list, you’ll create a reliable system for sharing your designs with the world. Over time, your audience will come to know, like, and trust you; and that’s what turns followers into loyal pattern buyers.

Want helpful design tips to land in your unbox each week? Sign up to my mailing list here