Pricing Crochet Patterns Fairly and Profitably

How to Price Your Crochet Patterns Fairly and Profitably

One of the trickiest parts of becoming a crochet designer is pricing crochet patterns and deciding how much to charge . Price too low, and you risk undervaluing your skills and time. Price too high, and you may struggle to make sales. The good news is that with the right strategy, you can set a price that is both fair to your customers and profitable for your business. In this guide, we’ll break down how to price crochet patterns with confidence.

This article is part of our Hub on How to Publish and Sell Crochet Patterns.

Why Pricing Matters in Crochet Pattern Design

Pricing isn’t just about covering costs — it communicates the value of your work. Your crochet patterns are the result of hours of designing, testing, editing, and formatting. When you set the right price, you:

• Reflect the time and expertise that went into the pattern.
• Build credibility as a professional designer.
• Create sustainable income for your crochet business.

Common Pricing Mistakes to Avoid

Many new designers fall into one of these traps:

• Undervaluing patterns — pricing at £1–2 because “others are doing it.”
• Inconsistent pricing — charging different amounts for similar types of designs.
• Ignoring costs — not factoring in yarn, tech editing, photography, or fees from platforms like Etsy.

Avoiding these mistakes will help you create a clear, consistent pricing strategy.

Factors to Consider When Pricing Crochet Patterns

When setting your crochet pattern price, think about:

• Complexity: More detailed or unique designs can be priced higher.
• Length: Large garments often justify a higher price than small accessories.
• Target market: Consider what your ideal customer is willing to pay.
• Competition: Research what similar designers are charging without racing to the bottom.
• Costs and fees: Factor in editing, testers, and platform commissions (like Etsy’s 5% fee).

Suggested Price Ranges for Crochet Patterns

While there’s no single “correct” number, here’s a general guide:

• Accessories (hats, scarves, mitts): £3–5 / $4–6
• Home décor (blankets, cushions): £4–6 / $5–8
• Garments (sweaters, cardigans): £5–8 / $6–10
• Complex or graded garments: £7–10+ / $8–12+

These ranges are based on industry norms, but adjust to reflect your unique value.

Tips for Confident Pricing

• Don’t be afraid to start slightly higher — you can always run sales or offer bundles.
• Be consistent across platforms (Ravelry, Etsy, your website).
• Communicate value in your listing — highlight grading, testing, or detailed instructions.
• Review prices yearly to keep up with industry trends.

To finish off…

Pricing crochet patterns fairly and profitably is about balance. By considering the time, costs, and value you bring to the table, you can set prices that feel right for you and your audience. Remember: every time you price your pattern with confidence, you help raise the standard across the crochet design community.