Where to Sell Crochet Patterns Online

Where to Sell Crochet Patterns Online: The Best Platforms for Designers

If you’re ready to start earning from your designs, the first step is figuring out where to sell crochet patterns online. The good news? There are several fantastic platforms available, each with its own benefits and challenges. Choosing the right one depends on your goals, audience, and how much control you’d like over your business.

This article is part of our Hub on How to Publish and Sell Crochet Patterns.

In this guide, we’ll walk through the most popular options and help you decide the best fit for your crochet pattern sales.

1. Selling Crochet Patterns on Ravelry

Ravelry remains one of the most trusted platforms for crocheters and knitters. With a large built-in community, it’s a great place to get visibility, especially if you’re just starting out.

Pros:

• Established and trusted community.
• Easy to upload and manage digital patterns.
• Patterns link directly to project pages, helping build credibility.

Cons:

• Audience skews toward experienced crafters, not always beginners.
• Reliant on Ravelry’s platform and policies.

Best for: Designers who want immediate visibility within a fibre-loving community.

2. Selling Crochet Patterns on Etsy

Etsy is one of the biggest online marketplaces for handmade and digital goods, and it’s an excellent place to sell crochet patterns to a broad audience.

Pros:

• Huge global customer base.
• Search engine traffic via Google and Etsy search.
• Options to sell other digital downloads or handmade items alongside patterns.

Cons:

• Listing fees and transaction fees eat into profits.
• High competition makes it harder to stand out without strong branding.

Best for: Designers who want to reach a wide audience and are happy to invest time in branding and SEO.

3. Selling Crochet Patterns on Your Own Website

Hosting your patterns on your own website (through platforms like WooCommerce, Shopify, or Payhip*) gives you full control over your brand and sales process.

Pros:

• 100% control over pricing, branding, and customer experience.
• No marketplace fees (beyond hosting/payment processing).
• Great for building an email list and long-term business growth.

Cons:

• Takes more setup and maintenance.
• Requires you to drive your own traffic through social media, SEO, or ads.

Best for: Designers ready to build a sustainable, independent business.

4. Other Places to Sell Crochet Patterns

• Lovecrafts – integrates patterns with yarn sales, good for exposure.
• Patreon or Ko-fi – lets you combine pattern sales with memberships and community support.

Which Platform Should You Choose?

Most designers find success by starting on Ravelry or Etsy, then expanding to their own website as they grow. This balance gives you community exposure, while also building long-term independence.

The key is to start where your audience already shops, then gradually bring them into your own branded space.

✨ Next Steps:

• Learn how to set fair prices for your crochet patterns in our guide to Pricing Crochet Patterns Fairly and Profitably.
• Explore how to market crochet patterns effectively with social media and email strategies

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